I talk about these two types of clichés to avoid. I use "verbal cliché" to mean hackneyed phrases and worn-out imagery that may have been imaginative and fresh at some time in the history of the language now, but has since gone stale. I use "narrative cliché" to mean the use of familiar tropes and situations in the story you are telling. This episode mostly is about fiction and film.
Garner's Modern English Usage
Imagining and Knowing: The Shape of Fiction, by Gregory Currie