My guest is Robin Landa, who holds the title of Distinguished Professor at Michael Graves College of Kean University in Union, New Jersey. She’s also a “creativity guru” who advocates for industry inclusion and equity, and provides scholarships for meritorious students or students in need. Robin’s expertise is in creative advertising, branding, graphic design, and social media. Her new book, just published in November, is called The New Art of Ideas: Unlock Your Creative Potential. This is a followup conversation to episode 58 last summer, and again she was a joy to talk to and a font of knowledge. We talk about her new ideas framework, solving the UN’s 17 Sustainable Development Goals, and how to make the best-shaped pasta.